Legal

Privacy Policy

Last updated: July 2026

This Privacy Policy describes how Melbi Wellness and its affiliates, including Melbi Wellness, LLC, as applicable, collect, use, disclose, retain, and protect information when you visit or use any Melbi Wellness website, patient portal, online service, form, communication channel, or other service that links to this Privacy Policy, including https://melbiwellness.com/ and https://my.melbiwellness.com/ (collectively, the "Services").

For purposes of this Privacy Policy, "Melbi Wellness," "Melbi," "we," "our," and "us" refer to Melbi Wellness and its affiliates, as applicable. "You" and "your" refer to the individual using the Services. Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read and understand this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Services.

This Privacy Policy is intended to explain our privacy practices. It does not replace any Notice of Privacy Practices provided by an independent healthcare provider, medical group, pharmacy, laboratory, or other HIPAA-covered entity that may provide services to you.

Services covered by this Privacy Policy

This Privacy Policy applies to information we collect when you:

Visit our websites;
Use our patient portal or online forms;
Create or access an account;
Submit an intake form, questionnaire, consultation request, or treatment request;
Purchase or request products or services;
Communicate with us by email, phone, text message, chat, form, social media, or other communication method;
Interact with our marketing, advertisements, promotions, surveys, or events;
Request customer support;
Otherwise provide information to Melbi Wellness.

This Privacy Policy also applies to information we may receive from third parties in connection with the Services, including technology platforms, independent healthcare providers, medical groups, pharmacies, laboratories, payment processors, fulfillment providers, identity verification providers, advertising or analytics providers, and other service providers.

Important notice regarding healthcare services

Melbi Wellness provides access to wellness-related services, educational information, technology tools, customer support, care coordination, and, where applicable, access to independent licensed healthcare providers, pharmacies, laboratories, payment processors, fulfillment vendors, and other service providers. Melbi Wellness does not itself practice medicine, prescribe medication, dispense medication, or make clinical treatment decisions unless expressly stated otherwise.

Any medical care, clinical evaluation, diagnosis, prescription decision, treatment recommendation, or pharmacy service is provided by the applicable licensed healthcare provider, medical group, pharmacy, laboratory, or other licensed professional or entity, as applicable. Independent healthcare providers, medical groups, pharmacies, and laboratories may have their own privacy policies, notices of privacy practices, consent forms, terms, professional obligations, and legal requirements.

Information we collect

We collect information from and about you in several ways, including information you provide directly to us, information collected automatically through your use of the Services, information collected from social media or other content platforms, and information received from third parties.

A. Information you provide to us

We may collect information that you provide directly to us, including:

Name; email address; phone number; date of birth; age; gender or sex, where provided;
Shipping address; billing address; account login credentials; identity verification information;
Payment and transaction information; order history; product or service preferences;
Medical history; health conditions; symptoms; wellness goals; treatment interests;
Prescription requests; medication history; allergies; lab results; health questionnaires or intake responses;
Physical characteristics; photographs or images you submit;
Provider communications; patient portal messages; pharmacy fulfillment information;
Customer service communications; survey responses; promotional or event registration information;
Social media messages or comments; employment application information, if you apply for a role with us;
Any other information you choose to provide.

If you choose not to provide certain information, we may not be able to provide some or all of the Services to you.

B. Health information

In connection with the Services, we may collect, receive, maintain, use, and disclose information that relates to your health, wellness goals, medical history, symptoms, treatment preferences, medication history, prescription requests, lab results, physical characteristics, photographs, provider communications, order history, and pharmacy fulfillment information. Some of this information may be considered health information, consumer health data, sensitive personal information, or protected health information depending on the context and applicable law.

C. Payment information

If you make a purchase or payment through the Services, your payment information may be collected and processed by our payment processors on our behalf. Payment information may include your billing name, billing address, card type, partial card number, expiration date, transaction amount, transaction date, and related payment details. We do not intend to store your full credit card number or full payment card verification code unless expressly stated otherwise.

D. Information collected automatically

When you use the Services, we and our service providers may automatically collect information about your device, browser, and interaction with the Services, including:

IP address; browser type; browser language; operating system;
Device type; device identifiers; mobile device identifiers; internet service provider;
Referring and exit pages; pages viewed; links clicked; files downloaded;
Search terms used on our site; date and time of visits; time spent on pages;
General location derived from IP address; error logs; website performance data;
Cookie identifiers; advertising identifiers; other similar technical or usage information.

E. Location information

We may collect general location information, such as city, state, region, postal code, or country, based on your IP address or similar technical information. We will not collect precise GPS location information from your device unless we first ask for your permission. You may disable location permissions through your device settings. We do not use geofencing around healthcare facilities to identify, track, collect information from, or target individuals based on their attempt to receive health-related services.

F. Cookies, pixels, SDKs, and similar technologies

We and our service providers may use cookies, pixels, web beacons, tags, SDKs, scripts, local storage, log files, and similar technologies to collect information about your use of the Services. These technologies may help us:

Recognize your browser or device; keep you logged in; remember preferences;
Operate and secure the Services; understand website traffic and usage;
Improve site performance; measure marketing effectiveness; detect fraud or misuse;
Deliver or measure content and advertising, where permitted; analyze how users interact with our Services.

You can usually adjust your browser settings to refuse or remove cookies. If you disable cookies, some parts of the Services may not work properly.

G. Information from social media and other platforms

If you interact with Melbi Wellness through social media platforms, online communities, advertisements, or third-party platforms, we may collect information you provide or make available through those platforms, such as your name, username, profile information, comments, messages, reactions, and other content. Your use of social media platforms and third-party platforms is also subject to the privacy policies and terms of those platforms.

H. Information from third parties

We may receive information about you from third parties, including independent healthcare providers; medical groups; pharmacies; laboratories; technology platforms; payment processors; identity verification providers; shipping and fulfillment providers; customer support vendors; analytics providers; advertising platforms; referral partners; social media platforms; publicly available sources; and other service providers or business partners.

How we use your information

We may use your information for the following purposes:

To provide, operate, manage, personalize, and improve the Services;
To create and administer your account;
To process intake forms, questionnaires, treatment requests, prescription requests, orders, payments, shipping, and fulfillment;
To facilitate access to independent healthcare providers, medical groups, pharmacies, laboratories, and other service providers;
To coordinate communications among you, Melbi Wellness, providers, pharmacies, labs, and service providers;
To communicate with you about your account, orders, treatment requests, prescription requests, pharmacy fulfillment, customer support, service updates, safety information, and administrative matters;
To send transactional or operational messages; to provide customer support and technical assistance;
To verify your identity and eligibility to use certain Services; to process payments and prevent payment fraud;
To maintain the safety, security, and integrity of the Services; to detect, prevent, investigate, and respond to fraud, misuse, security incidents, unauthorized activity, or illegal activity;
To troubleshoot, test, analyze, and improve the Services; to understand user interests, preferences, and needs;
To conduct internal research and analytics; to develop new products, services, features, and offerings;
To send surveys, promotions, offers, newsletters, or marketing communications where permitted by law and your communication preferences; to measure marketing effectiveness;
To comply with applicable laws, regulations, legal obligations, audits, investigations, subpoenas, court orders, law enforcement requests, and regulatory requirements;
To enforce our Terms of Use, agreements, policies, and legal rights;
To establish, exercise, or defend legal claims; to complete business transactions, such as a merger, acquisition, financing, reorganization, sale of assets, or similar event;
For any other purpose disclosed to you at the time of collection or with your consent.

Health information, PHI, and HIPAA

Some health-related information may be considered "protected health information" or "PHI" under the Health Insurance Portability and Accountability Act of 1996 and its implementing regulations, as amended from time to time, when it is created, received, maintained, or transmitted by or on behalf of a HIPAA-covered healthcare provider, health plan, healthcare clearinghouse, or their business associate.

Where HIPAA applies, the use and disclosure of PHI may also be governed by the applicable healthcare provider's, medical group's, pharmacy's, or other covered entity's Notice of Privacy Practices. This Privacy Policy does not replace any Notice of Privacy Practices provided by a healthcare provider, medical group, pharmacy, or other HIPAA-covered entity.

Where Melbi Wellness receives or processes PHI as a business associate or subcontractor business associate, Melbi Wellness will use and disclose such PHI only as permitted by applicable law and any applicable business associate agreement or similar written agreement. Where Melbi Wellness receives health-related information that is not subject to HIPAA, we will handle that information in accordance with this Privacy Policy and applicable federal and state privacy laws.

Consumer health data

Certain state laws may provide additional protections for "consumer health data," "personal health data," or similar categories of health-related information that may not be subject to HIPAA. Depending on where you reside and how you use the Services, consumer health data may include information that identifies or is reasonably capable of being associated with you and relates to your past, present, or future physical or mental health status, wellness goals, symptoms, diagnoses, conditions, treatments, medications, prescriptions, lab results, biometric information, reproductive or sexual health information, gender-affirming care information, or precise location information that could reasonably indicate an attempt to receive health-related services.

A. Categories of consumer health data we may collect

Health conditions; symptoms; medical history; treatment interests; treatment requests;
Prescription requests; medication history; allergies; lab results; wellness goals;
Provider communications; pharmacy fulfillment information; health intake responses;
Photographs or images you submit for health-related purposes;
Information related to services, products, or treatments you request or purchase;
Information that may reveal or suggest your health interests or health status.

B. Sources of consumer health data

You directly; your use of the Services;
Independent healthcare providers; medical groups; pharmacies; laboratories;
Technology platforms; payment processors; customer support vendors; fulfillment vendors;
Other service providers; other parties when you direct us to receive the information or provide consent.

C. How we use consumer health data

Provide, operate, personalize, and improve the Services;
Facilitate access to independent healthcare providers, pharmacies, labs, and fulfillment services;
Process orders, payments, prescription requests, shipping, and customer support;
Verify your identity and eligibility to use certain Services;
Communicate with you regarding your account, orders, treatment requests, pharmacy fulfillment, support requests, and service updates;
Comply with applicable laws, regulations, legal obligations, professional obligations, audits, investigations, and law enforcement requests;
Protect the rights, safety, security, and integrity of Melbi Wellness, our users, our service providers, and others;
Detect, prevent, and respond to fraud, security incidents, misuse, or unauthorized activity;
Create aggregate or de-identified information that cannot reasonably be used to identify you.

D. How we share consumer health data

Independent healthcare providers, medical groups, pharmacies, and laboratories;
Technology platforms and service providers that help us operate the Services;
Payment processors; identity verification providers; shipping and fulfillment vendors;
Customer support vendors; data storage vendors; IT and cybersecurity vendors;
Legal, accounting, compliance, and professional advisors;
Government authorities, regulators, law enforcement, courts, or other parties when required or permitted by law;
Third parties in connection with a business transaction, such as a merger, acquisition, financing, reorganization, sale of assets, or similar event, subject to applicable legal requirements;
Other parties when you direct us to share the information or provide your consent.

E. No sale of consumer health data

We do not sell consumer health data for monetary consideration. We do not knowingly share consumer health data for targeted advertising, retargeting, lookalike audience creation, or cross-context behavioral advertising. We do not knowingly disclose protected health information, medical intake responses, prescription requests, provider communications, lab results, patient portal messages, or pharmacy fulfillment communications to advertising platforms for targeted advertising.

F. Consumer health data rights

Depending on your state of residence, you may have the right to request access to, correction of, deletion of, or withdrawal of consent for certain consumer health data, subject to applicable legal exceptions. You may submit a consumer health data request by contacting us at info@melbiwellness.com. We may need to verify your identity before processing your request. We may deny or limit a request where permitted by law.

Online analytics and advertising

A. Analytics

We may use analytics tools and service providers to collect and analyze information about use of the Services. These tools may help us understand website traffic, user behavior, performance, errors, conversion activity, and marketing effectiveness.

B. Advertising

We may use advertising technologies on general informational pages of our websites to help deliver, measure, and improve advertising for Melbi Wellness products and services. Advertising technologies may include cookies, pixels, tags, or similar tools provided by advertising platforms, social media platforms, analytics providers, or other service providers.

C. Health data restrictions on advertising tools

We do not intend for advertising pixels, retargeting tools, or similar tracking technologies to collect or transmit protected health information, patient portal communications, medical intake responses, prescription information, lab results, provider messages, or pharmacy fulfillment information. We do not knowingly use information you provide in medical intake forms, prescription requests, provider communications, lab results, patient portal messages, or pharmacy fulfillment communications for targeted advertising or cross-context behavioral advertising.

D. Email analytics

If you receive email from us, we may use analytics tools such as pixels or similar technologies to understand whether emails are opened, links are clicked, or communications are effective. You may be able to block some of these technologies through your email settings.

E. Your advertising choices

You may be able to manage cookies and advertising preferences through your browser settings, device settings, or third-party opt-out tools. If you opt out of interest-based advertising, you may still see advertising, but it may be less tailored to your interests.

Do Not Track and opt-out preference signals

Some browsers offer "Do Not Track" signals. There is currently no uniform industry standard for how websites should respond to Do Not Track signals, and we may not respond to all Do Not Track signals. Where required by applicable law, we will honor legally recognized opt-out preference signals, such as Global Privacy Control, in accordance with applicable requirements and our ability to recognize such signals.

How we share information

We may share information as described below.

A. Healthcare providers, medical groups, pharmacies, and laboratories

We may share your information with independent healthcare providers, medical groups, pharmacies, laboratories, and related healthcare or pharmacy service providers to facilitate requested services, including intake review, consultation, care coordination, prescription decisions, pharmacy fulfillment, lab testing, treatment support, and related healthcare operations.

B. Service providers

We may share information with third-party service providers that help us operate, support, and improve the Services, including vendors that provide:

Website hosting; patient portal technology; data storage; IT support; cybersecurity;
Payment processing; fraud prevention; identity verification; customer support;
Email delivery; SMS/text messaging; shipping and fulfillment;
Analytics; marketing support; legal, accounting, tax, audit, and compliance services.

These service providers may use information only as permitted by law, contract, and this Privacy Policy.

C. Affiliates and business partners

We may share information with affiliates, subsidiaries, parent companies, related companies, and business partners as needed to operate the Services, provide products or services, support business operations, and improve user experience.

D. Legal, safety, and protection purposes

We may access, preserve, use, or disclose information when we believe it is reasonably necessary to:

Comply with law, regulation, legal process, subpoena, court order, government request, or law enforcement request;
Enforce our Terms of Use, policies, agreements, or legal rights;
Investigate or prevent fraud, misuse, security incidents, or illegal activity;
Protect the rights, property, safety, or security of Melbi Wellness, our users, service providers, business partners, or the public;
Respond to customer service requests; establish, exercise, or defend legal claims.

E. Business transactions

We may share or transfer information in connection with an actual or potential business transaction, such as a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, joint venture, or similar event. If required by law, we will provide notice or obtain consent before transferring certain information.

F. Public forums, reviews, and testimonials

If you post content publicly through the Services, social media, reviews, testimonials, forums, or similar public features, that information may be visible to others and may be indexed by search engines. Please use caution when sharing information publicly.

G. With your consent or direction

We may share information when you direct us to do so, authorize us to do so, or provide consent.

H. Aggregate or de-identified information

We may create aggregate or de-identified information that cannot reasonably be used to identify you. We may use and share aggregate or de-identified information for research, analytics, business, marketing, product development, and other lawful purposes.

Email, phone, and text message communications

By providing your email address, phone number, or mobile number, you authorize Melbi Wellness and our service providers to contact you regarding your account, inquiries, orders, treatment requests, prescription requests, pharmacy fulfillment, customer support, service updates, and other transactional or operational matters. If you separately opt in to receive marketing communications, we may send you promotional emails, calls, or text messages. Consent to receive marketing text messages is not a condition of purchase. Message and data rates may apply. Message frequency may vary. You may opt out of marketing emails by following the unsubscribe instructions included in the email. You may opt out of marketing text messages by replying STOP. You may request help by replying HELP.

Your privacy choices

Depending on applicable law and your relationship with us, you may have choices regarding your information.

A. Account information

You may be able to access, update, or correct certain account information through your account or patient portal. You may also contact us at info@melbiwellness.com.

B. Marketing emails

You may unsubscribe from marketing emails using the unsubscribe link in the email or by contacting us at info@melbiwellness.com.

C. Text messages

You may opt out of marketing text messages by replying STOP or following the instructions in the message.

D. Cookies

You may adjust your browser settings to block, delete, or manage cookies. Some features may not work properly if cookies are disabled.

E. Privacy requests

You may submit privacy requests by contacting us at info@melbiwellness.com. We may need to verify your identity before processing your request.

State privacy rights

Depending on your state of residence, you may have rights under applicable state privacy laws. These rights may include the right to:

Know or confirm whether we process your personal information;
Access personal information we maintain about you;
Receive a copy of certain personal information;
Correct inaccurate personal information; delete certain personal information;
Opt out of the sale of personal information;
Opt out of sharing personal information for cross-context behavioral advertising or targeted advertising;
Opt out of certain profiling activities;
Limit the use or disclosure of sensitive personal information where required by law;
Withdraw consent for certain uses of consumer health data;
Appeal a denied privacy request where required by law;
Not be discriminated against for exercising privacy rights.

To exercise privacy rights, contact us at info@melbiwellness.com.

Privacy information for California residents

If you are a California resident, this section provides additional information under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, and other applicable California privacy laws.

A. Categories of personal information we may collect

Identifiers, such as name, email address, phone number, account name, IP address, or device identifiers;
Personal information categories listed in the California Customer Records statute;
Protected classification characteristics, such as age or gender, where provided;
Commercial information, such as products or services purchased, obtained, or considered;
Internet or other electronic network activity information;
Geolocation information, general (and precise only if you permit it);
Audio, electronic, visual, or similar information;
Professional or employment-related information, if you apply for a role with us;
Inferences drawn from personal information;
Sensitive personal information, such as certain health-related information.

B. Sale or sharing of personal information

We do not sell personal information for monetary consideration. Like many businesses with an online presence, we may allow certain advertising or analytics partners to collect identifiers, internet activity information, or similar information through cookies, pixels, tags, and similar tools on general informational website pages. We do not knowingly sell or share protected health information, consumer health data, medical intake responses, prescription requests, provider communications, lab results, patient portal messages, or pharmacy fulfillment communications for targeted advertising. California residents may opt out of sale or sharing by contacting us at info@melbiwellness.com.

C. California privacy rights

California residents may have the right to:

Know what personal information we collect, use, disclose, sell, or share;
Access personal information we maintain; delete certain personal information;
Correct inaccurate personal information; opt out of sale or sharing;
Limit certain uses of sensitive personal information;
Not be discriminated against for exercising privacy rights.

To submit a California privacy request, contact us at info@melbiwellness.com.

D. Shine the Light

California's "Shine the Light" law allows California residents to request certain information about disclosures of personal information to third parties for their own direct marketing purposes. We do not disclose personal information to third parties for their own direct marketing purposes unless required consent has been obtained or the disclosure is otherwise permitted by law.

Privacy information for Nevada residents

Nevada residents may have the right to opt out of the sale of certain covered information for monetary consideration to a person for that person to license or sell the information to additional persons. We do not currently sell covered information as defined by Nevada law. Nevada residents may submit a request regarding future sales by contacting us at info@melbiwellness.com.

Children and minors

The Services are intended for individuals who are at least 18 years of age. We do not knowingly collect personal information from children under 13 years of age. If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete that information unless retention is required or permitted by law.

Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information, health information, consumer health data, and other information we collect. However, no method of transmission over the Internet, mobile network, email, text message, or electronic storage is completely secure. We cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for restricting access to your devices.

Breach notification

If we determine that a security incident or breach involving your personal information, protected health information, consumer health data, or other regulated information has occurred, we will investigate and provide notices to affected individuals, regulators, service providers, business partners, law enforcement, or other parties as required by applicable federal and state law.

Retention of information

We retain personal information, health information, consumer health data, communications, transaction records, and related information for as long as reasonably necessary to provide the Services, maintain your account, complete transactions, coordinate requested services, support pharmacy fulfillment, comply with legal, regulatory, healthcare, pharmacy, tax, accounting, fraud prevention, and recordkeeping obligations, resolve disputes, enforce our agreements, maintain security, and establish, exercise, or defend legal claims. We may retain certain information where permitted or required by law.

Medical records and secure communications

Where available, we may provide health-related records, provider communications, pharmacy communications, or other sensitive information through a secure portal, secure messaging tool, encrypted method, or other secure process. If you specifically request that we send sensitive information by unencrypted email or text message, you acknowledge that unencrypted communications may not be secure and may be accessible to others.

Third-party websites and services

The Services may contain links to third-party websites, platforms, payment processors, pharmacies, laboratories, healthcare providers, social media platforms, or other services that we do not own or control. This Privacy Policy does not apply to third-party websites or services. We are not responsible for the privacy, security, or data practices of third parties.

International users

The Services are intended for use by individuals located in the United States. If you access the Services from outside the United States, you understand that your information may be collected, used, processed, transferred, and stored in the United States and other jurisdictions, where privacy laws may differ from those in your location.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or Services. When we update this Privacy Policy, we will revise the "Last Updated" date above. If we make material changes, we will provide notice as required by applicable law. Your continued use of the Services after an updated Privacy Policy is posted means you acknowledge the updated Privacy Policy.

Contact us

If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, please contact us at:

Melbi Wellness — Email: info@melbiwellness.com